Reach
Reaching Latin America & Caribbean
A nominal-Christian heartland seeking the real thing
Deep Catholic and folk-religious roots, and a widespread hunger to move from inherited religion to a living relationship with Jesus.
11%
Openness shift rate
24%
Gospel presented rate
Spiritual Audience Map
Where these conversations sit on Cru's 12-stage journey — hostile to multiplying.
- Open3%
- Unclear3%
- Seeking23%
- Professing15%
- Growing41%
- Grounded9%
- Engaged6%
How seekers engaged
Emotional posture among seekers who showed a clear reaction.
- Resistant3%
- Receptive51%
- Enthusiastic46%
What seekers ask about
The most common conversation topics.
- Prayer21%
- Identity of Jesus21%
- Jesus As Savior15%
- Problem of Evil15%
- Spiritual Growth9%
- Divinity of Jesus9%
- God's Existence9%
Countries we're reaching
Explore the reach in each country across the region.
Languages across the region
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