Reach

Reaching US & Canada

Churched, unchurched, and de-churched

Familiar with Christianity yet increasingly distant from it. Seekers wrestle with doubt, deconstruction, and where they belong.

US & Canada
5%
Openness shift rate
9%
Gospel presented rate

Spiritual Audience Map

Where these conversations sit on Cru's 12-stage journey — hostile to multiplying.

  • Hostile
    5%
  • Uninterested
    10%
  • Open
    13%
  • Unclear
    5%
  • Seeking
    60%
  • Professing
    5%
  • Growing
    3%

How seekers engaged

Emotional posture among seekers who showed a clear reaction.

  • Antagonistic
    5%
  • Resistant
    21%
  • Receptive
    65%
  • Enthusiastic
    9%

What seekers ask about

The most common conversation topics.

  • Identity of Jesus49%
  • Problem of Evil11%
  • Bible Access9%
  • Divinity of Jesus9%
  • Afterlife8%
  • Meaning of Life8%
  • Grief6%

Countries we're reaching

Explore the reach in each country across the region.

Languages across the region

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