
Reach
Reaching US & Canada
Churched, unchurched, and de-churched
Familiar with Christianity yet increasingly distant from it. Seekers wrestle with doubt, deconstruction, and where they belong.
5%
Openness shift rate
9%
Gospel presented rate
Spiritual Audience Map
Where these conversations sit on Cru's 12-stage journey — hostile to multiplying.
- Hostile5%
- Uninterested10%
- Open13%
- Unclear5%
- Seeking60%
- Professing5%
- Growing3%
How seekers engaged
Emotional posture among seekers who showed a clear reaction.
- Antagonistic5%
- Resistant21%
- Receptive65%
- Enthusiastic9%
What seekers ask about
The most common conversation topics.
- Identity of Jesus49%
- Problem of Evil11%
- Bible Access9%
- Divinity of Jesus9%
- Afterlife8%
- Meaning of Life8%
- Grief6%
Countries we're reaching
Explore the reach in each country across the region.
- United States762
- Canada16
Languages across the region
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